Why Reverb?

From Superbowl to Reverb

Superbowl started in the mid-1970’s as Bowl-a-thon, an all-night bowling party with an evangelistic message. In 1981 Doug Bagg added a sporting event and full gospel rally in front of the bowl-a-thon and the first Superbowl was born. Since then Superbowl has had over 1,000,000 in attendance and over 100,000 recorded decisions for Christ.

Why Change the Name?

With such a good thing going, why bother changing?

As we continue to develop Superbowl and look to the future, we came to the conclusion that rebranding Superbowl would be the best way to continue to move the event forward. As Superbowl has changed over the years the events now begin with a professional or collegiate sporting event, host an interactive AMP rally with tons of games prizes, give a full gospel presentation and invitation, and then spend the rest of the night at a wide variety of the premiere entertainment venues in the area. These venues include University athletic facilities, arcades, go-carts, laser tag, and of course bowling.

While bowling is still a part of many events it is no longer the focus. “Super Bowl” (very close to our title) is also a highly protected trademark of the National Football League and because the names are so similar it is possible that as we grow we may have been required to change the name, possibly with very short notice. We also want to continue to reach out to new churches and the name “Superbowl” can be confusing to those who aren’t familiar with the event. The first step was almost always to explain that our event was in fact not a football game.

Why Call it Reverb?

Reverberation is the persistence of sound in a particular space after the original sound is produced. A reverberation, or reverb, is created when a sound is produced in an enclosed space causing a large number of echoes to build up and then slowly decay as the sound is absorbed by the walls and air.

This is ultimately our goal for “Word of Life Reverb Night.”  We want that sound, the Gospel, to be shared loud and clear to the students who attend the event that night and then continue to reverberate out from the arena as students come to Christ and we challenge Christian students to share their faith when they go back home.

How different will it be?

We want you to know that despite the new name, Reverb will still be the same great event, carrying on the tradition of Superbowl.  We will continue to expand dates and locations.  In addition to the fall tour November 2014 we will also be offering a winter tour in 2015 with dates mid-January through early March. Reverb will continue to develop a high energy, fun filled AMP rally; deliver a clear Gospel message with an opportunity for students to respond; and celebrate all night long at premium local venues.