As we continue to develop Superbowl and look to the future, we came to the conclusion that rebranding Superbowl would be the best way to continue to move the event forward. As Superbowl has changed over the years the events now begin with a professional or collegiate sporting event, host an interactive AMP rally with tons of games prizes, give a full gospel presentation and invitation, and then spend the rest of the night at a wide variety of the premiere entertainment venues in the area. These venues include University athletic facilities, arcades, go-carts, laser tag, and of course bowling. While bowling is still a part of many events it is no longer the focus. “Super Bowl” (very close to our title) is also a highly protected trademark of the National Football League and because the names are so similar it is possible that as we grow we may have been required to change the name, possibly with very short notice. We also want to continue to reach out to new churches and the name “Superbowl” can be confusing to those who aren’t familiar with the event. The first step was almost always to explain that our event was in fact not a football game.